Yes, keyword research is the best way to optimize your content according to the search engine.
Good keywords not only make your content rank but also make it easier for the user to know about your content.
All of us know the benefits of SEO for businesses. And for SEO, you have to add good keywords in the content. They are just like butter, which makes your bread (content) more flavorful.
But using keywords is not enough. You have to do deep keyword research to make your content SEO-friendly.
For this, using a good keyword is necessary. But very of us know the right way to do keyword research. Especially if you are a beginner in the SEO world, you might feel some feel difficulty.
So, how to do the right keyword research for SEO?
Doing keyword research for SEO is not a difficult task. You need to only keep some key points in your mind and follow the below tips for keyword research.
Before directly moving into how to do keyword research for SEO. Let us first know about keyword research.
What is Keyword Research?
Even search engines crawler and algorithms work on these terms and identify a web page or website from its database which is related to the searched keyword.
These terms are even good for your content because it makes it easier for the crawler and reader to know what your web page carries.
Besides it, these terms also make your content optimized according to SEO.
A content carrying good keywords often ranks on the first page or even on 1st position.
There are two things that you need to keep in mind while fixing keywords in the content: Deep Keyword Research and Keyword Density.
Deep Keyword Research: While writing a piece of content for a webpage, you must do deep keyword research.
This will help you know what keyword is best and most searched on search engines.
Using a keyword that has low traffic volume is not worth it. So do good keyword research for search engine optimization.
Ubersuggest, Google Keyword Planner, Keywords Everywhere are some of the best and free keyword research tools.
Keyword Density: Fixing keywords in content is not enough. Using them in the right manner and proportion will help your content get optimized according to SEO guidelines.
Too much keyword density will ruin your content, and your content will land in spam. So, fix your keywords according to the grammar and content flow.
Usually, SEO experts recommend 1-2% of keyword density.
5 Best Tips To Do Keyword Research For SEO
1. Make A List Of Important Things
This is the first step to find keywords for SEO. Make a list of important things which you want to include in your content. This will make your content look strategic and professional.
2. Do Strategic Keyword Research
Use the above free keyword research tools to find the best keywords. These tools will help you find the other terms related to your search and show their volume.
Include the terms or keywords in your Excel sheet which have good volume, low competition, and fits in your content.
Also, you can use related searches to find what's trending on search engines, like Google, Bing, Yahoo, Brave, etc.
Another tool that can help you find the right volume and related terms according to the region is Google Trends.
3) Fix Your Keywords
Once your keyword research is completed. Fill all the keywords in the Excel sheet and then arrange them in order.
Give preference to those keywords on which you want to focus more.
But don't exceed the keyword density of more than 1-2%.
Finally, it's time to add all the keywords in your content. Or, you can also write content according to them.
4. Use Synonym Keywords
If you want to focus on a specific term, it's best to use synonyms instead of repeating the same term again and again. This will make it easier for search engines to know what your content exactly is. Also, your reader does not feel bored.
How to use synonym keywords?
Let us consider, you want to write content on "Top 10 Phones". And your main keyword is "best phones".
The synonym keywords will be:
- Best mobiles
- Best android phones
- Or best iPhones and ....so on.
5. Adjust Your Content For SEO
Once you have completed writing content, check it. There are many online and free tools (like SEO Review Tool) that will help you check the content keyword density.
Doing keyword stuffing makes your content unreliable and spam.
So, use these tools and fix your keywords accordingly. Also, make sure the content is well optimized like it has H tags, readable sentences, etc. For this, use Yoast.
If you are a beginner in this world......here are the 5 Ultimate Steps To Write SEO-friendly Content.
Bottom Line
Well, if you want to give your small business a boom, then it's must to include these best tips in your routine.
These tips not only enhance your content quality but also help it rank on the search engine page.
So, what are you waiting for? Just learn these tips and follow them according and make your small business a big enterprise.