Getting favorable results in the digital space requires you to delight your customer with excellent service 24 hours a day.
Since customer satisfaction is key to your business growth, advancing your website with the latest tools will definitely help you.
Also read: Top 5 Advantages And Disadvantages Of Organic Farming
We all know it's tricky to manually answer visitor's query, and that’s where the business loses its prospects.
But with the innovation of new technology solutions, it’s become easier for businesses to handle the bulk of visitors' queries.
The whole credit goes to Chatbot. Maybe you came across this term before or even know a few of its benefits.
But this is not enough, you need to get deeper insights into it, to get hands-on it, and to fix it properly in your digital space. So, without any delay, let’s get started!
Table of Content
- What is a Chatbot
- How do Chatbot work
- What is Chatbot Marketing
- Chatbot Marketing Examples
What is a Chatbot?
A Chatbot is a digital assistant that allows visitors to easily interact with the business without the actual involvement of any member of the business.
It allows businesses like you to answer a simple query in a single-line answer automatically.
In other words:
Chat (Conversation) + Bot (Robot) = A conversation via robots
A chatbot can simulate and process both spoken and written human conversation, allowing you to personalize and enhance the customer experience (UX), which can be a boon for your business.
A Chatbot is nothing new, but with time, it transformed into a smarter customer support tool that can make informed decisions about the visitor’s query and can deliver the best possible solution to them at any time.
This way, a business can solve their visitor’s doubt in no time and can translate their prospects into loyal customers. Chatbots are backed by AI (Artificial Intelligence) based on Machine Learning and Natural Language Processing (NLP).
Typically, Chatbot has three main types: rule-based Chatbots, intellectually independent Chatbots, and AI-powered Chatbots.
You can integrate Chatbot in Skype, Line, Kik, FB Messenger, WeChat, WhatsApp, Slack, or in your website. Just like other apps, Chatbots have a database, an application layer, Conversational User Interface (CUI), and APIs.
You will be amazed to know that Chatbots can cut operational costs by up to 30% and around 1.4 billion people use Chatbots to get quick responses. This shows people are now more engaging with Chatbot, integrating it into your business can help you leverage your business.
Also read: How do Chatbots work?
What is Chatbot Marketing?
Chatbot marketing can be defined as the way to promote products, services and enhance the customer experience by a predetermined scenario or with the help of artificial intelligence.
Using chatbot marketing, businesses can seamlessly engage visitors and try to solve their doubts about their product and service to convert them as soon as possible.
If you also want to integrate this software interface in your website, you should look at below benefits of using Chatbot:
- Allow you to convert visitors into loyal customers
- Nurture high-quality leads
- Save money and time
- Suitable for all businesses
- Can engage your customers
- Allow you to interact with your customers 24/7/365
- Provide a quick response
- Collect insights of audience doubts, preferences, and needs, helping you to curate the best marketing strategies
Also read: Importance of Chatbots in Digital Marketing
Chatbot Marketing Examples
To help you understand how it looks, and how it will help your customers and business, here I have curated the best Chatbot marketing examples:
Also read: Chatbot for Sales and Marketing
Takeaway!
Chatbots are the future of digital space. Integrating it into your business will surely help you dig the goldmine of online marketing and enhance your customer experience. So, what are you waiting for? Customize your Chatbot as per your business needs and customers' queries.
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